Miami-born, Hong Kong-raised, Paris-based electro artist Uffie has been described as many things: a vocalist, rapper, entertainer, songwriter, producer and fashion designer, who also happens to be signed to French music label Ed Banger Records.
Her latest single Difficult plays as well to new-school American indie audiences as it does when remixed in Europe’s elite electronic circles.
Taking cues from Jamiroquai’s “Virtual Insanity,” the video for Uffie’s latest only embellishes the catchy tune’s appeal.
